Collecting from multiple content creators data on different social media platform to analyze data, compain, revenue, etc.
The process of obtaining and analysing data from social media platforms. To make strategic decisions known as social media analytics. It's a strong tool for businesses and organisations to understand their target audience. Their behaviour and preferences, track interaction, and assess the effectiveness of their social media initiatives.
It helped to generate sentiment analysis, trend analysis, influencer analysis, statistics collection. Report generation is main part of it. Advertising it another major part.